Marketing American Whiskey & Bourbon…from Barrel to Bottle

Marketing American Whiskey & Bourbon…from Barrel to Bottle
After many years in the fine wine business I have taken on an additional line of work: Product Marketing. My heightened awareness in this field has given me a new appreciation for the exceptional packaging of liquors, especially American Whiskey and Bourbons. The popularity of Bourbon and American Whiskey has steadily been on the rise, and besides ...

Local Color

29. October 2016 Uncategorized 0
Local Color
Earlier this week I was unpacking a case of Forge Cellars 2014 Riesling Classique, and was drawn to a promotional card that was enclosed. The card was about a half page size with information about their vineyards and wines – the other side was a wonderful topographical map of the Finger Lakes region; Cayuga, Seneca ...

Germany, the land of Riesling…First Stop, The Rheingau Region

Germany, the land of Riesling…First Stop, The Rheingau Region
Riesling is King of the German wine industry. When anyone mentions “German wine,” it is the first grape that comes to mind. Riesling is planted in all thirteen official wine-growing regions of Germany (called Anbaugebiet). The wines that we mostly see here in the United States come from the regions of the Rheingau, Mosel and Pfalz. ...

Beach and travel wines

Beach and travel wines
We will be at a convention next week staying in a hotel where bringing you own wine is not the easiest thing. A perfect solution for this, is the lovely boxed wines which are so easy and unobtrusive to bring along and offer so many benefits, such as: No glass to break or be restricted. ...

It Had Been A Long Time

It Had Been A Long Time
I was recently spending some time with a friend at there place last weekend when a glass of wine was offered. I of course was game, after all, it was 5pm somewhere! I was a little surprised when the friendly offering was a Riesling from Alsace, it had been a long time since I had ...